A sample of existing area centers showed that about 1 of every 6 centers boast a national accreditation. Programs-, many of the national chains offer learning programs for wallpaper all age groups from infants to 12 year olds. . Kindercares Early foundations Infant Program is designed to give babies early learning skills. Pre-kindergarten programs (ages 4 to 5) might emphasize preparing children for school by introducing them to letters and social skills. Other programs might enrichment activities which emphasize specific skills like cooking, math and music, to special summer programs and before and after school programs. Location-, child care is a local business that requires daily transportation to and from the center; therefore it is vital that my day care center features a safe and convenient location for the benefit of our customers and employees. We have identified a well-lighted 2,500 (expandable to 3,400) square foot commercial facility that is within two miles of both I-270 and Frederick road (the citys primary spine) and offers 15 dedicated parking spaces to the lessee.
Robins Best was founded in 1983, has been continuously owned by the same woman, and has found a specific, anti-chain niche. Robins Best boasts of its small size, which they believe offers a personal connection and allows them to be flexible and reliable. Clearly, robins Best feels strongly that some parents prefer not to send their children to a large, national chain, suggesting that a small, local business can offer deeper connections and more personalized service. Their thirty-plus years in business proves the viability of this approach. Regardless of the size or scope of the business, there are several important factors that can differentiate the segments competitors. We believe that by researching and examining these factors, we can develop a sustainable competitive advantage. Accreditation-, in addition to meeting state licensing standards, some centers are accredited by one or more of the three to five national agencies that require early childhood education standards and issue guidelines for high-quality care. The focus of accrediting bodies is to recognize and promote best practices in early childhood settings, and therefore defines standards of quality for the field of early child care and education; helps parents and policy makers desk recognize high-quality programs and initiatives; supports ongoing training and.
They also trade on the physical design of their facility, which they claim inspires a nurturing interactive environment in which your children can thrive. We agree that open spaces help children collaborate, but do not consider this as an attribute that is unique to la petite. Like kinderCare, the la petite website does not list specific tuition prices. Local Facilities, in addition to the well-known chains, there are dozens of mom and pop day care centers in the area, some of which operate from a room or two in their home. As a stand-alone, full-time business, we do not consider the home-based providers as our direct competitors, and will therefore emphasize the attributes of the locally-owned full-time businesses since they are simply providing basic care services. In general, the local centers are far less expensive than the nationals; offer far less in terms of organizational profile and stability, curricula and programs; and, with far less marketing talent and savvy must rely on word-of-mouth and online (Angies List) reviews and feedback. The smallest home-based providers are typically managed and owned by one woman and is assisted by others on a part-time/as needed basis. They provide cleaning, feeding and some education, though no curriculum per se, and are therefore not competing for the same clients as we are. The most successful local operators, for example, robins Best Child Care, have been in business for years, developing an impressive reputation along the way.
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However, their website barely mentions day care itself. Instead their collateral claims that KinderCare provides the most high quality services and programs for harry young children. They position their services away from day care and towards early childhood education, and they do so quite inclusively, from math to cooking to social skills. Consequently, they do not compete on price and have no interest in becoming the low price leader. This approach requires targeting parents who are less sensitive to price and more sensitive to learning and development. Naturally they need to support a high-quality, full-service brand with ongoing brand marketing and public relations efforts in order to educate parents about the value they confer and move the parents away from a pure price-based decision.
Kindercare boasts that its Pre-k programs provide a holistic approach in the classroom which engages young minds with the early learning fundamentals theyll need as they continue on to kindergarten with a rich blend of skills, interests and a love of learning. They substantiate this approach by citing a statewide assessment that showed more students that attended prekindergarten at KinderCare tested fully ready for kindergarten than their non-KinderCare classmates. A higher percentage of KinderCare children ranked as top performers in Language/Literacy (14 more mathematical Thinking (18 more and Scientific Thinking (11 more). Clearly, this approach will appeal to families who believe in specialized learning programs and who have the means to pay for these programs. By continually informing parents about these benefits, kindercare at their expense is educating the specific customer base, which is our targeted customer base. La petite Academy positions itself similarly: they stress being unlike traditional day care, while emphasizing a strong curriculum and meaningful experiences.
We intend to augment our permanent staff with contract (1099) employees. Transportation-, after several quarters of providing excellent day care and learning services, we may add limited transportation services to parents who reside in a certain defined area. We will be monitoring our competitors prices, and we will be discussing liability mitigation with external counsel and insurance requirements with our insurance broker. We do not feel that it is imperative to offer transportation at this time so many parents already have automobiles, and therefore it is not included in our financial projections. Competitors, like most markets of its size, gaithersburg offers a variety of day care providers, from nationally-branded corporate chains like la petite Academy, horizon and KinderCare to sole proprietor mom and pops that operate from their home. A recent search (source: m) for day care providers in gaithersburg returned 54 child care providers.
Given its population of 65,700 residents and about 15,900 families, there is already one day care center for every 275 families. In addition to nannies, au pairs and baby sitters, there are about 55 child care centers. Fortunately, demographics favor the day care business : gaithersburg has grown by almost to 2013, and its average age is about 35 years, ideal conditions for starting a new day care center. About 25 of the population is Hispanic or Latino. Economically, there are major employers in the area ibm, lockheed Martin and Medimmune that provide financial stability to thousands of families while providing the need for daily out-of-home child care. We believe that the demographic and economic characteristics of gaithersburg render it ideal for a new high-quality child care center. National Chains, national chains doing business in the area include kinderCare (12 centers in gaithersburg metropolitan area) and la petite Academy (19 locations within 30 miles of downtown and Bright Horizons (4 centers within 15 miles). KinderCare, the nations leading provider of early childhood education, offers a clear and distinct value proposition: quality care and exceptional learning opportunities. Their gaithersburg location is at 18000 sioux Lane which is easily accessed by the affluent Kentlands neighborhood as well as routes 124 and 119.
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Basic day care service-, our full-service child care facility, will primarily cater to families with children aged three months to six years (pre-kindergarten) and who are interested in wallpaper bi-lingual learning (English and Spanish). School Age Program-, school age programs supplement a family setting between school hours and home hours. A typical week of a school age program includes individual and group play; study assistance; and staff-organized arts and craft. We anticipate adding school age programs in year two. Parents can opt to purchase a healthy after-school snack from the center. Summer day camps and Special Trips. In year three, we plan to add a series of half- and full-day trips for field trips, nature walks, rafting excursions, library and planetarium visits. Meals will be included.
For more information on these programs, please visit the maryland State Plan website. Informal Conferences and Appeals. Mosh conducts informal conferences in an effort to resolve contested cases. When a citation is contested, a hearing examiner holds a hearing. For more information on these proceedings, please visit the maryland State Plan website. We intend to leverage our relationships with local families essay who appreciate our core offerings safe, quality day care and excellent learning programs into a series of new programs, customer bases, and revenue streams. Our high skilled daycare teachers will give my daycare center a competitive edge.
for field Sanitation. Enforcement Programs, the mosh compliance unit is responsible for the enforcement of safety and health standards. Compliance officers inspect workplaces for hazardous conditions and issue citations where violations of mosh standards are found. Inspections may be the result of regular scheduling, imminent danger reports, fatalities, worker complaints, or referrals. More information on enforcement in Maryland can be found on the maryland State Plan website. Voluntary and cooperative programs, mosh offers voluntary and cooperative programs focused on reducing injuries, illnesses, and fatalities. Mosh also offers on-site consultation services which help employers both public and private comply with mosh or osha standards and identify and correct potential safety and health hazards.
Mosh also investigates private and state and local government workplace retaliation cases under a provision analogous to section 11(c). A brief summary of the maryland State Plan needed is included in the code of Federal Regulations (CFR).9. Federal osha retains the authority to promulgate, modify, or revoke occupational safety and health standards under Section 6 of the osh act. In the event that federal osha resumes enforcement, those federal standards will be enforced. Federal osha also retains the authority to monitor the State Plan under Section 18(f) of the osh act. State Plan Standards, mosh has adopted all federal osha standards that would relate to public and private sector employer operations which are incorporated by reference. In addition, mosh has adopted the following unique standards: General Industry, prohibition on Smoking in an Indoor Place of Employment.
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Maryland State essay Plan, maryland, overview, initial Approval: July 5, 1973 (38 fr 17837 state Plan Certification: February 15, 1980 (45 fr 10337) 18(e) Final Approval: July 18, 1985 (50 fr 29220). The maryland Occupational Safety and health (mosh) State Plan is part of the maryland division of Labor and Industry. The main office is located in Hunt Valley. Coverage, the maryland State Plan applies to all private sector workplaces in the state with the exception of: Maritime employment, including shipyard employment, marine terminals, and longshoring; Employment on military bases; Contract workers and contractor-operated facilities engaged in United States Postal Service mail operations; All. Any hazard, industry, geographical area, operation or facility over which the State Plan is unable to effectively exercise jurisdiction for reasons not related to the required performance or structure of the plan. The maryland State Plan also applies to state and local government employers. It does not apply to federal government employers including the United States Postal Service. Federal osha covers the issues not covered by the maryland Plan. In addition, federal osha retains enforcement of the anti-retaliation provision of the Occupational Safety and health Act of 1970, section 11(c 29 usc 660(c with respect to the private sector.